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NFTs and Their Potential Applications in the Business World

notsatoshi
8 min readMay 25, 2023

Welcome to the wild, wild west of NFTs, where digital assets become unique, blockchain-based tokens, and the business possibilities are as vast as the internet itself. Buckle up, because we’re about to embark on a journey that’s as thrilling as a rollercoaster ride through a virtual reality landscape, but with more memes and fewer sentient machines (for now, or so we think…).

What on Earth is an NFT?

Before we get ahead of ourselves, let’s start with the basics. NFT stands for Non-Fungible Token. Now, I know what you’re thinking: “Non-what now?” Trust me, it’s not as complicated as it sounds.

Imagine you have a dollar bill. Let’s imagine that bill doesn’t have a unique serial number like the tails side of a dollar bill. You can exchange that dollar bill for another dollar bill of the same kind, and you wouldn’t be able to tell the difference. That’s because dollar bills are fungible. Now, imagine you have a ticket to a Wu-Tang Clan concert. You can’t exchange that ticket for another one because each ticket is unique, with a specific seat number and date. That’s what we mean when we say non-fungible.

In the digital world, NFTs work the same way. They’re unique tokens that live on the blockchain (the same technology that powers cryptocurrencies like Bitcoin and Ethereum). Each NFT has a unique identification code and metadata that can’t be replicated.

NFTs in the Modern Business World

For businesses looking to adopt NFT technology, it’s important to understand the potential benefits and challenges. Here are some key considerations:

  1. Understand the Technology: Before diving into NFTs, it’s crucial to understand what they are and how they work. This includes understanding the concept of blockchain, the technology that underpins NFTs.
  2. Identify Use Cases: Not all businesses will benefit from NFTs. It’s important to identify specific use cases where NFTs can add value to your business.
  3. Legal and Regulatory Considerations: NFTs are a new technology, and the legal and regulatory landscape is still evolving. Businesses should seek legal advice to understand the potential risks and liabilities.
  4. Security: Like all digital assets, NFTs are susceptible to hacking and theft. Businesses should implement robust security measures to protect their NFTs.

The Power of Digital Collectibles

This is where things get really interesting. Picture this: a limited-edition, digital bobblehead of your favorite BTS member, complete with a unique serial number and proof of authenticity.

That’s the power of NFTs. They allow businesses to create and sell unique digital assets that can’t be replicated.

These digital collectibles can be anything from virtual merchandise to exclusive content. The possibilities are endless. And because these assets live on the blockchain, their ownership can be easily verified, and they can be bought, sold, and traded on various online marketplaces.

NFTs and Intellectual Property

Another exciting application of NFTs is in the realm of intellectual property. Traditionally, enforcing IP rights online has been a major challenge. But with NFTs, creators can mint unique tokens for their works, providing clear proof of ownership. This could revolutionize the way we manage and enforce IP rights in the digital world.

The Many Faces of NFTs

NFTs come in many forms, each with its own unique characteristics and uses. Here are some of the most common types of NFTs:

  1. Art: Digital art is one of the most popular forms of NFTs. Artists can mint their artwork as NFTs, allowing them to sell their work directly to collectors.
  2. Music: Musicians can mint their songs as NFTs, giving fans a new way to support their favorite artists.
  3. Collectibles: From digital trading cards to virtual pets, collectibles are a major category of NFTs.
  4. Virtual Real Estate: In virtual worlds like Decentraland, parcels of land can be bought and sold as NFTs.
  5. Fashion: Fashion brands are starting to experiment with NFTs, creating digital clothing items that can be worn by avatars in virtual worlds.
  6. Utility: Some NFTs offer utility beyond ownership. For example, owning a certain NFT might give you access to exclusive content or experiences.

As the NFT market continues to evolve, we can expect to see new types of NFTs emerge, each with its own unique uses and benefits.

Different Types of NFT(As of May 2023)

Now that we’ve covered the basics and potential applications of NFTs, let’s dive into the different types of NFTs that are making waves in the digital world. From profile pictures to music to gaming, the NFT ecosystem is as diverse as it is fascinating.

PFP NFTs

Profile picture NFTs, or PFPs for short, are exactly what they sound like: NFTs that are used as digital avatars for a person’s profile picture on social media sites. The first PFP NFTs were CryptoPunks, which were created in 2017 by Larva Labs, which created a set of 10,000 algorithmically generated punks with different attributes. The most famous NFTs in thisgenre to date are the Bored Ape Yacht Club (BAYC) PFPs, created by Yuga Labs in April 2021. The highest-priced droopy-eyed primate is Bored Ape #8817, which sold for $3.4 million dollars. The BAYC NFT collection is also notable for giving owners the intellectual property rights (IP) of their Bored Apes, thereby allowing holders to have commercial usage rights and monetize their NFTs.

Generative Art NFTs

Generative art NFTs trace their roots all the way to a 1960s computer-controlled abstract style of art that was created with the help of robots. Using a range of software and artificial intelligence tools, a specified aesthetic is generated using a set of artist’s requirements and an algorithm that has randomness baked in to create unique pieces that share a common look and feel.

Music NFTs

Music NFTs can seem counterintuitive; why buy a music clip when I can stream or download the song from a music platform like Spotify or iTunes? The difference is purchasing a music NFT grants ownership of the file versus buying a license that allows you to listen. Music NFTs can also forge a new relationship between artists and their fans. Fans can follow and invest in their favorite artist’s work by owning a piece of a song or album.

Soulbound Tokens

The concept behind “soulbound” tokens (SBT) was inspired by Ethereum co-founder Vitalik Buterin’s observation of the online fantasy game World of Warcraft’s “soulbound items,” digital items that cannot be bought or sold. Soulbound tokens are described as “non-transferable digital tokens that represent social identity in a decentralized society.”

Sports Collectible NFTs

Sports collectible NFTs, with a reported current market valuation around $1.4 billion, have reimagined how fans buy, sell and trade sports memorabilia. This type of NFT includes transforming the traditional sports collectibles such as trading cards into NFTs, including NBA Top Shot Moments, videos that capture memorable plays during NBA games. Next in line are MLB, UFC, and F1.

Play-to-earn Gaming NFTs

Play-to-earn (P2E) gaming NFTs is also known as GameFi. Online gaming has historically offered in-game assets to enhance the experience like weapons and armor to be purchased from the game developer or platform. The difference with P2E is that the equivalent cosmetic items like skins or shoes are NFTs, and most play-to-earn games require an initial purchase of one of the game’s NFTs to actually earn crypto for playing.

Fashion NFTs

Linking real-world fashion with embedded chips to NFTs offers an enticing, unique designer experience for consumers to engage in new ways with brands they love. This innovation in fashion also includes using virtual reality headsets to try on items in augmented reality settings.

Utility NFTs

Some NFTs are being used to link digital tokens to real-world rewards and experiences, aka Utility NFTs. There are NFTs that fall into one of the prior categories and also add utility, adding value like membership to a club, access to IRL experiences or attachment to physical goods.

The Future of NFTs in Business

The potential applications of NFTs in the business world are vast and largely untapped. As we continue to explore and understand this technology, we can expect to see more and more innovative uses.

Potential Future Applications of NFTs

The future of NFTs holds immense potential, with applications that could revolutionize various industries and change the way we interact with digital content. As the technology matures, we can expect to see NFTs being used in innovative ways, such as:

  1. Real Estate: NFTs could be used to represent ownership of real estate properties, making the buying and selling process more efficient and transparent.
  2. Identity Verification: NFTs could be used to verify identity in a secure and tamper-proof manner, eliminating the need for physical ID cards.
  3. Intellectual Property Rights: Artists and creators could use NFTs to protect their intellectual property rights and ensure they are fairly compensated for their work.
  4. Gaming: NFTs could transform the gaming industry by allowing players to truly own their in-game assets and trade them on the open market.
  5. Fashion: NFTs could be used to create digital fashion items that can be worn by avatars in virtual worlds.

From revolutionizing the way we handle digital assets and IP rights to creating new forms of digital merchandise and collectibles, NFTs are set to make a big splash in the business world.

So, whether you’re an artist looking to monetize your digital creations, a business exploring new ways to engage with your customers, or a Wu-Tang Clan fan looking to snag a one-of-a-kind digital bobblehead, the world of NFTs has something for you.

And remember, in the wild world of NFTs, the only limit is your imagination. So, get out there and start exploring. Who knows, you might just find the next big thing in Web3.

And if you do, remember to mint it as an NFT. Because in the world of Web 3.0, if it’s not on the blockchain, did it even really happen?

Now, if you’ll excuse me, I have a virtual WUTANG concert to attend. I hear the digital acoustics are fantastic…

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notsatoshi
notsatoshi

Written by notsatoshi

Crypto-evangelist since 2013. Writer, engineer, dancer, creative and Web 3 enthusiast. GuildMaster @jointheguild.org , Founder & CEO @ DIIANT.com.

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